“The new tech real estate business in the selling, leasing and buying of properties space will overtake the traditional sales and marketing companies in terms of overall values service to client and speed.”


Exclusive interview with Rali Mampeule, CEO of Phadima Group Holdings and a featured speaker at the upcoming African Real Estate & Infrastructure Summit.




Rali Mampeule1)      Can we start with some background on your career in real estate and property so far? 

I started as an Estate Agent in 2001. Before that I sold hotdogs and boerewors rolls on the side of the road, while studying for my B.Com with Unisa – but that’s another chat for another day over a drink! But since then to date, I have travelled to 27 countries around the world.

Three years later, in 2004, I acquired the Chas Everitt International Property Group franchise for Midrand.

In 2005, I created the Rali Mampeule Learnership Programme (RML). I was motivated by the desire to fast track the entry of previously disadvantage individuals (PDIs) into the industry, i.e. ‘bringing new blood into the old vein.’

In 2006/2007, I won the distinction of the South African Nedbank Property Professional of the Year Award. During 2007 I also served on the disciplinary committee of the Real Estate Industry Regulator the Estate Agents Affairs Board (EAAB).

I then sold the Chas Everitt Franchise in 2008 to start my own property company, Phadima Group Holdings, of which I am currently the Group CEO. We have now diversified into property development and investment with a bouquet of commercial, retail and residential properties around the country.

I’m currently studying at Harvard University for an Advanced Management Development Program in Real Estate (AMDP) Class XIX.

2)      Any specific projects that you are involved in that you are particularly excited about?

With one of Phadima’s subsidiaries, Rali Properties, which is a South African privately-held property investment, development and equity fund company, we have completed the acquisition of Waterfall Point Office Park in Waterfall, thus providing us with an early entry into the 323ha Waterfall City development project by Attacq that has a completion price tag of R71 billion with 11 years of development still remaining.

We are the first black owned company to acquire a major office block in the Waterfall City and we have aspirations of growing our property portfolio in the city.

3)      Any success stories or case studies you can share?

4)      What is your vision for built infrastructure in South Africa?

I recently founded the South African Housing and Infrastructure Fund (SAHIF), a subsidiary of Phadima Group, which helps previously disadvantaged property developers with funding for affordable housing in South Africa.

My vision is to grow the fund so we can improve our bulk infrastructure and affordable housing shortage.

5)      What are the challenges?

The challenges are to come up with well-coordinated funding models that will be swiftly available and reach out to emerging infrastructure and property developers with less red tape and the formalization of the informal income of the unbanked population of the majority of South Africans.

6)      And the opportunities?

I think there are more opportunities for investing in African innovative business that are in the intersection of financial technology and real estate which comes with a huge market potential.

7)      What surprises you about this sector?

The slowness of transformation in the sector and the enormous opportunities available in the African infrastructure and housing space

8)      At the upcoming African Real Estate & Infrastructure Summit you are addressing the conference on: The Impact of Technology and the Future of Residential Brokerage – What are international firms doing to stay ahead? How does technology improve the residential space? – can you give us a sneak preview of what your specific message will be at the event?

The take home message will be for the audience to appreciate and understand how the buying, leasing and selling of residential properties will be done in the near future and how the new tech real estate business in the selling, leasing and buying of properties space will overtake the traditional current sales and marketing (brokerage) companies in terms of company overall values (valuations) service to client and speed.”

9)      Anything else you would like to add?

I just want to add that the norm of  ‘location location location’ has now changed to ‘timing timing timing’ in our real estate industry. lol