RECOGNITION FOR TRANSFORMATION IN REAL ESTATE INDUSTRY FOR PGP’S EMPOWERMENT DIVISION
In recognizing the company’s achievements in driving transformation within the SA residential property industry, Pam Golding Properties has received a Recognition Award presented by Rali Mampeule, chairman of the Rali Mampeule Foundation – which hosted the event in association with FNB. John Herbst, MD of the group’s Empowerment Division, accepted the award on behalf of PGP.
Through the Foundation, the Rali Mampeule Learnership Programme’s vision is to develop capacity among previously disadvantaged people, enabling them to take advantage of opportunities in the real estate industry at all levels. The objectives of PGP’s Empowerment Division are complementary to those of the Learnership, which lead to Herbst receiving the award on behalf of the company.
Commented Herbst: “As a broad based property services group, PGP was first to introduce to the industry a system geared to facilitate franchise black business owners and agents entering the real estate industry, as well as to help open the door to wealth creation through property ownership among aspirant black people. In addition to engaging black franchise ownership in the existing house market, we are actively securing new development business which includes residential components in major projects such as the Thembokwezi Lifestyle Estate in Khayelitsha in the Western Cape and at Bridge City, a unique mixed use town centre development situated off the KwaMashu highway in Phoenix south, near Durban.
“An important fact is that new markets are not all the same and consumers cannot therefore be regarded as one homogenous mass where one size fits all. Our challenge is to really engage in a meaningful way with our consumers, in order that the complexities of real estate transacting are made relevant so that real consumer empowerment can be achieved,” adds Herbst.
Says Richard Day, national general manager and an executive director of Pam Golding Properties: “In helping drive transformation in the industry Pam Golding Properties formulated a strategy that created the opportunity for empowered ownership as an important first step in unlocking opportunity for black entrants. The Empowerment Division was established with a goal to set up 20 black-owned franchises and then to facilitate skills transfer through an experienced management and administration structure. This infrastructure, together with the Pam Golding Properties Training Academy, provides mentorship and industry-related training to both franchisees and agents.
“Today there are 15 such independently owned franchisees across the country successfully selling real estate and creating wealth and employment for owners and agents alike. An additional two offices are about to be launched in Mabopane in Gauteng and Kuilsriver in the Western Cape, with a further three new empowerment offices to be rolled out before the end of this year (2007). The company has also entered into strategic alliances with partners to provide funding to franchisees and assist in the acquisition of necessary assets such as cell phones and transport that are ordinarily taken for granted,” says Day.